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How Important Is Online Reputation For A Small Business?

A question in the mind of many small business owners is how important is online reputation for their business.


If you think for a moment about the level of importance of someone bad mouthing your business before the Internet came into being, and you amplify that by 1000, that quickly answers the question.

Just as Social Media can help make your company successful, it can also make it fail. Yes, I said FAIL!

There are many instances of large companies who were forced to close their doors as a result of negative publicity online, and more specifically, on Social Media.

Also, there are far more who had their brand damaged extensively. One in particular was Nestle. You can read the article “Nestle’s Online Reputation Melts Away”

There are a countless number of horror stories from small business owners as well. Unfortunately, most small businesses never recover from a bad online reputation.

The bottom line is, yes, the online reputation your business has is important, VERY important! It’s crucial to the success of your company, or the failure of your company.

Why Should I Market My Business On Facebook?

“Why should I market my business on Facebook?” This question is often asked by business owners who are unconvinced or undecided about the profitability of this social networking website as a marketing tool.

“After all,” they say, “Facebook is nothing more than just a website where family and old friends can re-connect, right?” This kind of thinking is not only dangerous, it can be costly as well, especially considering just how much power Facebook wields in the consumerist world today.

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In the past years, Facebook has quickly grown from being a social networking website for college students in the United States to being the most popular site, surpassing even Google in terms of visitor hits.

Facebook is the behemoth of the social media world, surpassing 1.23 billion active monthly users in 2015. In fact, its users spend a total of 6 billion minutes on this website on a daily basis!

Facebook users are a large chunk of the population that is ready and willing to pay for any goods and services they perceive to be worth the price. In fact, more than half of the people who do online shopping actually have Facebook accounts.

Far from slowing down, this number is projected to rise even more in the coming years, especially if its developers continue to make innovations to the website that will make people keep coming back for more.

Like it or not, Facebook is now here to stay! As a business owner, recognizing the potential of Facebook to market your business is crucial.