Text Message Marketing
Text Message Marketing is one form of marketing that can’t be ignored in today’s digital world. People are glued to their mobile phones nearly 24 hours a day!
Here are some interesting facts that will prove my point:
- On average, a mobile phone user checks their phone over 150 times per day.
- They read about 95% of all messages within 3 minutes of receiving them.
- Unsubscribe rates are lower when comparing texts with emails.
- Redemption rates for offers distributed via text are 6-8 times higher than for offers distributed through other channels such as email or social media.
- Redemption rates for consumers who are subscribed to both text and email are higher than those who are only subscribed to one.
Although this form of marketing isn’t conducive for gaining new customers, if done properly, it will keep your current customers coming back on a regular basis.
Although it’s a bit harder to have someone give up their phone number than their email address, there are creative ways to make it happen. And once they do, it’s mentally impossible for them to unsubscribe because they get the feeling they might miss out on a great deal.
For more information and pricing on our Text Message Marketing Program, please feel free to Contact Us and we’ll answer any questions you might have.